The Role of User-Generated Content in Building Brand Image for Small Businesses

Thank you for taking time to participate in my study.

This survey aims to explore how user-generated content (e.g., reviews, testimonials, and social media posts) influences consumer perceptions of small businesses.

Your responses are completely anonymous and confidential, and the data will be used solely for academic research purposes. The survey will take less than 10 minutes to complete. There are no right or wrong answers — please respond honestly based on your personal experiences.

If you have any questions, feel free to contact me:)

1. What is your age?

Please enter just the number

2. What is your gender?

You can give only one answer.

	Male
	Female
	Other

3. What is the highest level of education you have completed?

You can give only one answer.

	High school diploma or equivalent
	College or associate degree
	Bachelor’s degree
	Master’s degree
	Doctoral or professional degree

4. What is your current employment status?

You can give only one answer.

	Full-time student
	Employed
	Self-employed
	Unemployed

5. How would you describe your annual income?

You can give only one answer.

	Low income
	Below average income
	Average income
	Above average income
	High income